A Matawan NJ bakery is whipping up cupcakes from scratch to raise money for children affected by cancer. Eat Cake Bakery of Matawan, in the Colonial Shops mall on Route 79, is participating in the seventh annual Cupcakes for a Cause week, Sept. 21-26.

The program encourages businesses and people across the country to bake and sell treats to generate funding for cancer research and professional services that benefit children with a cancer diagnosis.

“We like to do a lot of stuff for the kids, anything that helps them. A lot of [the funding] is for professional services,” said Robert Gomez, of the Morganville section of Marlboro, who co-owns the bakery.

During Cupcakes for a Cause week, the bakery will donate 50 percent of the proceeds from the cupcakes to CancerCare for Kids, a national nonprofit that provides counseling, support groups, information about the disease and treatment options, and financial assistance for families.

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