Baked By Melissa founder Melissa Ben-Ishay remembers walking through Chelsea a decade ago and stopping in front of an empty storefront on the corner of 23rd Street and Eighth Avenue.
“I remember so clearly thinking, ‘Holy crap, I can’t imagine having a store that you can actually walk into.’ Now we have 14,” she says by phone while pushing her sleeping 3-month old in a stroller.
You’ve probably heard the story by now: In 2008, Ben-Ishay decided to whip up teeny treats in her apartment kitchen in Murray Hill and pitch to caterers after being fired from her uninspired job as an assistant media planner.
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