Who is Aunt Millie and what does she have to do with eating healthy?
First, Aunt Millie is a company marketing image and not an actual person.
Second, that Fort Wayne family-owned company, Aunt Millie's Bakeries, has a stated mission to produce and sell high-quality bread and bakery products. As Melissa Dunning, company marketing director, put it in an email, “We have a passion to exceed customer expectations and achieve an unparalleled level of quality.”
Aunt Millie was the early-1990s marketing creation of Perfection Biscuit Co., which has been headquartered in Fort Wayne for more than a century. It had developed a brand of healthy, “home-style” breads and needed something visual people could relate to. “Aunt Millie” was created to represent an image of a loving, caring family member always baking something good and delicious.
To read the rest of the story, please go to: The News-Sentinel
