ASMI Targets Pink Pack For Marketing
November 13, 2013 | 1 min to read
A record pink salmon harvest of 219 humpies million has the Alaska Seafood Marketing Institute scurrying to provide markets for all that fish.
During ASMI's all hands meeting in Anchorage Oct. 28-30, the board directed staff involved in marketing on the domestic and international front to come up with a budget up to $1.5 million over their current budgets in those areas on how to promote the millions of pink salmon landed during the 2013 fishery.
The board wants to hear from those engaged in domestic food service marketing, domestic retail marketing and international marketing on their thoughts on how best to market canned frozen headed and gutted and frozen fillets of pink salmon, said Kevin Adams, board chairman.
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