Sales Of Yellow-Flesh Potatoes, Up 34% Since 2009, Usher In New Age For Category
October 24, 2013 | 2 min to read
HOUSTON, TX – Having reached unprecedented sales levels in 2013, bagged yellow-flesh potatoes have become the fastest-growing variety among all bagged potatoes, thereby boosting sales and energizing bagged potatoes the same way Fuji and Gala varieties re-shaped the apple category.
That’s good news for retailers looking to increase their potato profits (yellow-flesh types earn twice per pound sold compared to conventional potatoes) as consumer demand enters the strong November – January sales period.
Plus, growers such as MountainKing report a record harvest crop of Gold Potatoes from the San Luis Valley and Colorado Rocky Mountains.
The record harvest from MountainKing, the largest producer of yellow-flesh potato varieties in North America, has the company offering its popular Butter Golds at the lowest levels for optimal profits and volume. The Butter Golds are available in private label or MountainKing branded bags in three, four, five, ten and fifteen pounds.
Studies show nine in ten shoppers who taste the Butter Golds prefer them to conventional varieties. They also are popular with younger, health-conscious shoppers since their rich, creamy flavor and smooth texture makes them ideal for the perfect batch of whipped potatoes or baked potatoes that require fewer toppings. The Butter Golds from MountainKing also are higher in potassium, beta carotene and Vitamin C than conventional potatoes
Even with sales of yellow-flesh potatoes up 36 percent since 2009, the variety represents only six percent of the all potatoes sold.
However their growth potential could have an exponential impact on the category. If one out of two potato shoppers switch to Golds, total potato sales would increase 24%.
For recipes, cooking demonstration videos and more, go to www.mtnking.com and “like” MountainKing Potatoes on Facebook at www.facebook.com/MountainKing-Potatoes.
MountainKing reports a record harvest crop of its Gold Potatoes from the San Luis Valley and Colorado Rocky Mountains.
Source: MountainKing