C.H. Robinson-Sponsored Interactive Display Contest Drives Sales

In a particularly effective back-to-school merchandising strategy Broulim’s Fresh Foods, in Rigby, Idaho, enticed shoppers to “Make it a Grape School Year,” by constructing an interactive school bus display using Welch’s® grapes.

The display was built as part of a ‘back-to-school’ promotional display contest sponsored by Associated Food Stores and C.H. Robinson, in which retailer members were given a three week promotional price for Welch’s® fresh grapes and were challenged with coming up with a creative way to showcase the category in order to drive sales

Employees at Broulim’s in Rigby designed a unique and memorable merchandising concept that not only resonated with adult customers by providing a value price and promoting a healthy back-to-school snack option, but was also fun for kids who got the opportunity to interact with the display by walking through the bus while their parents shopped.

About 50 Associated Food Store retail members participated in the Welch’s® grape promotion that proved successful in driving store level excitement and increasing category sales. Associated Food Stores compared category sales three weeks prior to running the promotion to the number of sales after running it and reported an impressive 63% increase.

Source: C.H. Robinson