BrightFarms – From Greenhouse To Store Shelves In A Matter Of Minutes
March 21, 2013 | 1 min to read
BrightFarms wants to disrupt the produce supply chain and eliminate the amount of miles vegetables have to travel before landing on supermarket shelves.
“The produce will be at least a week fresher, taste better and be more nutritious and safer,” said Paul Lightfoot, CEO of BrightFarms. “It also reduces environmental input, uses less land, less fuel and less greenhouse gases.”
The concept? Hydroponic gardens on supermarket rooftops or in greenhouses next door or a few blocks away from grocery stores.
“About 20 percent of produce is lost to spoilage during shipping. This will provide year-round local produce that is higher quality and more nutritious,” said Kate Siskel, marketing and media relations manager with BrightFarms.
To read the rest of the story, please go to: USDA Farm Service Agency