PRO*ACT Welcomes Canadian Distributor

MONTEREY, CA – Fresh Forward, a produce distributor based in Edmonton, Alberta, Canada, has joined PRO*ACT, North America's leading fresh produce supplier.  Fresh Forward, which late last year changed its name from Northern Light Produce Network, serves customers in Edmonton, Calgary, Central and Northern Alberta, the Northwest Territories and the Yukon.

Founded by Harlan Light in the 1980s, Fresh Forward was purchased by Craig Mackenzie in 2003. “We are proud to be the first Western Canadian member of PRO*ACT,” says Mackenzie, who is the company’s president. “Fresh is what we do, so our cultures match up. We feel privileged to come on board with such a respected and dynamic company as Pro*Act and are excited to be able to benefit from their food safety, supply chain management and sustainability expertise as we continue to grow our company.”

Lloyd Ligier, Vice President of Business Development at PRO*ACT, says, “Fresh Forward is a strong, well-run company.  As a PRO*ACT distributor, it will extend our reach into western Canada. We’re proud to have them as part of the PRO*ACT family and look forward to helping the company thrive and grow for years to come.”

About PRO*ACT:

PRO*ACT is America’s leading distributor of fresh produce sourcing from premier national, regional and local farmers. PRO*ACT streamlines the produce supply chain, offering significant cost benefits and an easy, one-call solution to source the freshest produce from more than 70 third-party inspected, independently owned, local distribution centers across the United States and Canada. PRO*ACT provides category cost management through commodity contract pricing, in-house consultation services and integrated produce program distribution management.

Source: PRO*ACT