PRO*ACT Foundation Donates $50,000 To 'Let's Move Salad Bars To Schools' Initiative

MONTEREY, CA – PRO*ACT, America’s leading distributor of fresh produce to the foodservice industry, through its Foundation yesterday presented a check for $50,000 to support the United Fresh Produce Association and First Lady Michelle Obama’s “Let’s Move Salad Bars to Schools” initiative. The donation was made to the United Fresh Foundation during the 2012 Washington Public Policy Conference in Washington, D.C. It will be applied directly to the purchase of 20 salad bars to be placed in schools throughout the country that have applied for support through the “Let’s Move Salad Bars to Schools” initiative.

We’re proud to help make it possible to get more salad bars into more of our nation’s schools,” says Steve Grinstead, CEO of PRO*ACT. “It’s a step in the right direction toward combating childhood obesity and educating kids about the importance of a healthy diet. PRO*ACT supports the United Fresh Produce Association and its Foundation and we commend them for their leadership role in this initiative. Our distributors supply many school districts across the country and we believe that putting salad bars in schools, and giving kids access to multiple fruit and vegetable choices, is an important component to increasing consumption of fresh produce and creating healthier lifestyles.  We are glad to participate in this initiative to educate school children about the role fruits and vegetables play in a healthy diet.”

Individuals in the photo, from left to right:

Max Yeater, President of Pro*Act
Phillip Muir, CEO/President of Muir Copper Canyon Farms
Steve Grinstead, CEO of Pro*Act
Ron Midyett, CEO of Apio, Inc. and Chairman-Elect of United Fresh

About PRO*ACT

PRO*ACT is America’s leading distributor of fresh produce to the foodservice industry sourcing from premier national and regional farmers. PRO*ACT streamlines the produce supply chain, offering significant cost benefits and an easy, one-call solution to source the freshest produce from more than 70 third-party inspected, independently owned, local distribution centers across the United States and Canada. PRO*ACT provides category cost management through commodity contract pricing, in-house consultation services and integrated produce program distribution management.

About the United Fresh Foundation

The United Fresh Foundation is the United Fresh Produce Association’s 501 (c)(3) not-for-profit organization designed to help meet the public’s need for healthy, high quality, safe and affordable fresh fruits and vegetables. Through its Center for Nutrition and Health, the Foundation is devoted to enhancing consumption of fresh fruits and vegetables through environmental change and public policy, and industry commitment to charitable endeavors. The Center is working to double the consumption of fresh fruits and vegetables by American children, helping to end childhood obesity in the next generation.

Source: PRO*ACT