Pompano Beach, FL – As the largest grower and shipper of Fair Trade Certified™ melons in Central America, Sol Group is well positioned to drive growth in the melon category across retail and raise awareness on the positive impact of fair trade on the local growing communities. For every purchase of Fair Trade Certified™ melons, a premium is invested to fund community development in Sol’s growing regions in Honduras and Guatemala.
The priorities of today’s consumers continue to evolve. More and more consumers are interested in purchasing products that help benefit workers in the regions where they are sourced. According to a recent statistic from the Natural Marketing Institute, more than 1 in 3 consumers are more likely to buy a product with Fair Trade certification. Additionally with 75% of millennials stating fair trade as an important factor in their purchase decisions, retailers – now more than ever – have further motivation to include fair trade offerings in their stores. This trend provides retailers with a business opportunity to invite socially conscious consumers to shop in their stores while supporting efforts to empower growing communities.
Through the investment of the Fair Trade premium, workers in Sol farms benefit from life-changing programs that enhance the well-being of their community. With projects that range from providing families with access to clean water and affordable healthcare to programs that benefit children with school supplies and essential necessities, the impact of every purchase of Fair Trade Certified™ melons goes a long way. Since 2014, these initiatives have benefited over 4,500 families in our growing regions in Honduras and Guatemala.
As part of Fyffes since 2007, Sol Group is committed to continuing its efforts to sustain the communities for generations to come. Initiatives currently in the works aim at providing housing solutions, improving access to food and supporting overall health through low-cost treatment and preventive care.
“Our position as the largest grower and importer of Fair Trade Certified™ melons in the US has strengthened our impact across our growing regions in Central America,” says Enda Walsh, president of Fyffes Inc. “While working alongside our dedicated teams in Honduras and Guatemala, sustaining our partnerships with our workers and investing in the future of the growing communities remains true to our company’s core values.”
For more information on Sol’s impact, visit www.solmelons.com/fair-trade
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About Sol Group Marketing
Sol Group Marketing is the largest grower, packer and shipper of melons during the offshore season. Thanks to the commitment of its dedicated employees, Sol grows over 200 million melons across 17,500 acres of farmland in Guatemala and Honduras each season. Since 1985, Sol has uniquely owned and operated its farms and through its fully integrated supply chain, the company continues to succeed as the industry leader in food safety compliance and sustainable practices during the winter season.
Part of the Fyffes Group since 2007, the company is committed to providing its customers with the highest quality products and excellent customer service while also growing the love for melons across North America.
To learn more about Sol Group Marketing, visit www.solmelons.com.
Source: Sol Group Marketing
