What do Coborn’s grocery stores and American Heart Association’s (AHA) Healthy For Good ™ program have in common? Both are National Family Meals Month 2017 Gold Plate Award winners! This year, they are joining forces to take their family meals programming to the next level by collaborating on a pilot program to deliver heart healthy recipes and meal plans in-store to support consumers in enjoying simple, nourishing meals at home.
The goal for AHA’s Healthy For Good™ consumer campaign is to support simple, healthy decisions while creating sustainable habits. Messaging is upbeat and solution-oriented and focuses on four aspects of optimal health that can easily be incorporated into retail health promotions: Eat Smart, Add Color, Move More, and Be Well. This compliments Coborn’s already robust National Family Meal Month™ programming.
For National Family Meals Month, Coborn’s spotlighted their Supermarket Registered Dietitians in a variety of ways. To help solve the quintessential “what’s for dinner” question, Coborn’s dietitians released their newest Meals in Minutes cookbook. This cookbook features 20 family-friendly recipes that are all under 30 minutes or less. For in-store inspiration, Coborn’s provides almost all of the ingredient they need for the one recipe, all in one spot, through in-store displays. Their dietitian team also conducted in-store cooking demos live on Facebook and in-store to help draw more excitement for National Family Meals Month.
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