Yiannos Pittas remembers the days decades ago when his Cypriot dairy airlifted halloumi cheese to expat diplomats in London. These days it’s flying off the shelves from Sydney to Stockholm.
But no country has embraced the rubbery cheese like the U.K., where exponential growth in demand has made halloumi the second-largest Cypriot export.
Shipments globally in 2017 rose 14 percent to 163 million euros ($185 million). That might not sound a lot, but it’s double the sales of 77.5 million just four years ago, according to the Cyprus Trade Center in London. In 1992, they were the equivalent of 2.4 million euros.
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