Consumers Aren’t Necessarily Sold On ‘Cultured Meat’

It’s been a busy summer for food-based biotech. The U.S. Food and Drug Administration made headlines when it approved the plant-based “Impossible Burger,” which relies on an ingredient from genetically modified yeast for its meaty taste. The European Union sparked controversy by extending heavy restrictions on genetically modified organisms by classifying them as gene-edited crops.

You probably heard less about a public meeting hosted by the FDA on “cultured meat” – meats that don’t come directly from animals, but instead from cell cultures. Lab-grown meats will be increasingly big news as they draw closer to entering the marketplace. But research suggests that consumers may not readily accept the idea of burgers sourced from a lab instead of a farm once they’re widely available. Would you?

Opinion polls seem to indicate that public attitudes about cultured meat are currently all over the place, depending on who’s asking and who’s being asked. Overlooking the details may spell trouble for its acceptance in the U.S. and internationally.

To read the rest of the story, please go to: The Conversation