CAMDEN, N.J. – According to Technomic, 70 percent of soup consumers are more interested in ordering offerings that are seasonal.1 Also, there is evidence that soup may be gaining momentum outside of the colder months.1 With an on-trend frozen soup portfolio, Campbell’s Foodservice partners with operators to provide a variety of options, customized according to guests’ preferences, at every time of year.
Data from The NPD Group shows that lobster bisque, clam chowder and chili are particularly popular throughout the summer.2The following Campbell’s® frozen soups serve as seasonal specials to drive interest and incremental purchases for guests during the warmer months:
- Reserve Lobster Bisque with Sherry
- Signature New England Clam Chowder
- Reserve Crab Bisque with Sherry
- Reserve Kickin’ Crab & Sweet Corn Chowder
- Reserve Riverboat Red Pepper & Crab Bisque
- Reserve Broadway Basil & Tomato Bisque
“Soup is relevant all year long, with summer representing 22 percent of all foodservice commercial soup servings,2” said Audrey Seto, Campbell’s Foodservice Brand Manager – Soup and Meal Makers. “Operators can boost their menu sales with a rotation of limited-time offers to satisfy guests’ cravings for what’s in season. We’ve carefully crafted our frozen soups to meet professional chef expectations and consumer preferences, and we appreciate partnering with operators to maximize soup on their menus.”
With options rich in protein, fiber and vitamins, Campbell’s® frozen soups are made with sustainably sourced clams, and they contain no added MSG, high-fructose corn syrup, colors from artificial sources, artificial flavors or added preservatives.
To explore the full line of Campbell’s® frozen soups, visit www.campbellsfoodservice.com/frozensoup.
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About Campbell’s Foodservice:
Founded in 1865, Campbell Soup Company is the partner working to make delicious, real, carefully crafted foods accessible to all. Our philosophy of building recipes from scratch, with carefully selected ingredients and no additives, reflects our heritage of evolving products to meet the demands of guests. In the foodservice portfolio, we have more than 500 soups, beverages, broths, sauces and entrées from trusted brands, like Campbell’s®, V8®, Pepperidge Farm®, Prego®, Pace® and Swanson®. We partner with and listen to customers in order to offer the best assistance through attentive customer service, category expertise, culinary support and more. For more information, visit www.campbellsfoodservice.com.
1Technomic Soup & Salad Consumer Trend Report, 2018.
2NPD SupplyTrack®.
Source: Campbell’s Foodservice
