Price Chopper Launches Meal Central Solution Center

Prairie Village, Kan. -According to the publisher of Cook’s Illustrated magazine, at 4:00 p.m. every day, 75% of Americans do not know what they will be having for dinner. Price Chopper – Kansas City’s largest grocer – backs that statistic up with its own data that shows its shoppers are looking for easy, quick meal solutions at a discounted price. That’s why Price Chopper launched Meal Central in January 2012.

The Meal Central Solutions Center gives Price Chopper shoppers a new meal plan each week in a central, highly visible display. The meal always includes a center plate item and an assortment of sides and/or a dessert. Also included in the Meal Central display case are:

• A featured Meal Central recipe for one of the menu items (printed on a free recipe card or available electronically via a QR code).
• The main ingredients (protein, suggested sides and/or dessert).
• A discounted package price for the entire meal.

“Our consumer research combined with our everyday interaction with customers tells us that Kansas City shoppers need our help preparing simple, healthy meals for their family at a good price,” said Casie Broker, director of marketing, Price Chopper. “Meal Central is their solution. Each week, our customers will find everything they are asking for: a meal idea, an easy-to-prepare recipe, and the main ingredients they need…all gathered in one place and at a discounted price.”

Price Chopper is advertising the weekly Meal Central meals in print and radio advertising, in the weekly e-mail, online and on Facebook. For more information, please visit www.mypricechopper.com.

Source: Price Chopper