HelloFresh will soon sell its meal kits in Ahold Delhaize's Giant Food and Stop & Shop, the latest meal kit company to offer such a service.
HelloFresh joins Plated — which last year sold to Albertsons and Blue Apron, which itself just began selling in Costco Wholesale — in seeking a retail partner. Amid a struggle with user retention, meal kit services have been seeking out brick and mortar partners, where shoppers can use their products without subscribing.
HelloFresh is starting the service in 581 stores, largely concentrated in the Northeast. It is looking for further retail partners as well, said Tobias Hartmann, the company's president of U.S. business.
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