Riverside, C.A. — The California avocado season is well underway, with strong weeks behind us in March and April and promotable volumes ahead for the remainder of the season. Excellent quality has been driving strong demand as California Hass fills retailer shelves and enhances restaurant offerings.
The California harvest is estimated to be about a third complete, leaving Hass volume for the summer into September. Volume will be available for ongoing promotions as well as the key avocado holidays of Memorial Day, 4th of July and Labor Day. Index Fresh is excited about providing quality fruit and promotional support for these summer celebrations.
Index Fresh rolled out the first GEM program in mid-April with positive support from retail and growers. The GEM is a new variety with exciting visual, flavor and peelability attributes, that presents an opportunity to excite the consumer and expand the avocado category as a complement to Hass.
The 2018 California season is off to a strong start, with tremendous opportunity ahead for the rest of the year.
ABOUT INDEX FRESH
Index Fresh is a worldwide marketer of avocados, sourcing from all major growing regions around the globe, including California, Mexico, Peru, and Chile. Through its dedication to quality, consistency, and innovation, Index Fresh continues to be a leader in the industry. Over the years the company has earned its reputation for quality and integrity with an unwavering commitment to honesty, hard work, and providing outstanding results to their partners — growers and trade alike.
Headquartered in California, the company has facilities spread across Texas, Pennsylvania, Iowa, Ohio, Colorado, and Illinois. Early this year, Index Fresh also started operations at its new packing, bagging, and ripening facility in Pharr, TX.
Source: Index Fresh
