Miami Florida – Blue Star Foods announced today the appointment of Jacob Valleau to the position of Business Development Manager. Jacob joins Blue Star Foods in a Hybrid Role role utilizing his previous experience in sustainable seafood & social media content generation. Applied to business development functions to help expand the reach of Blue Star’s enhanced branding initiatives. Jacob was previously with Rubicon Resources, owned by High Liner Foods.
Max Christenson: National Director of Marketing, said: We are generating greater awareness of FIP within Blue Swimming Crab, quality vs. price and innovating the premium seafood category. Jacob is a millennial, his thought process within responsible seafood meshes very well with what we have set out to do. He is a fantastic addition to our team.
Blue Star Foods is introducing new premium seafood items this year to increase their presence in food service and retail.
Carlos Faria: Partner, said: The seafood industry is on the cusp of a renaissance period. Additions of a younger demographic to our team will better prepare us for this rebirth of the global seafood economy. Consumers, especially millennials search for premium and responsible seafood that is focused on sustainability and quality.
Blue Star Foods has been innovating the overall company strategy, leading the pace of industry trends, in both food service and retail verticals.
John Keeler: CEO/CSO, said: We have realized a significant shift in our business today. We are improving Blue Swimming Crab year over year. As a company, Blue Star Foods is committed to continuous improvement and listening to what our customers demand in all verticals. Hires like Jacob will allow Blue Star to remain relevant and lead change within the global seafood economy.
Source: Blue Star Foods
