Anaheim, CA – Bellwether Farms announced the Whole is Better campaign to support national distribution for their Organic Whole Cow Milk Yogurt. The announcement coincides with ExpoWest, the world’s largest natural products show, March 8-10 in Anaheim, California.
The Whole Is Better campaign reinforces recent studies and reports suggesting that dairy foods made with whole fat milk are more nutritious than reduced-fat or fat-free products. Whole is Better supports the company’s mission to make healthy products for a full, active lifestyle. New campaign taglines will appear on packaging and in summer schedules for social media, sport events and online promotions. The campaign aims to increase national distribution of Bellwether Farms whole fat yogurts and cheeses, especially Organic Whole Cow Milk Yogurt which is currently distributed by UNFI, KeHe and Dairy Delivery.
“Our products are whole milk, intentionally. It’s common sense on top of good science, whole is better. Whole fat yogurt, cheese and milk taste better and are better for us,” says Liam Callahan, co-founder, cheese and yogurt maker. “We respect the integrity of the milk so it delivers all the nutrition and health benefits naturally. With careful handling of the highest quality milk we can find, we have created a richer, creamier yogurt, without straining, adding thickeners or cream. We design our products to support healthy, active lifestyles for peak performance and enjoyment,” he adds.
Bellwether Farms adds Whole Cow Milk Yogurt to its award-winning line of Sheep Milk Yogurt as consumer demand for whole dairy products climbs. Made with organic whole milk from Jersey cows pastured on a farm near Bellwether Farms Sonoma County, California, creamery and sheep ranch, the new cow milk yogurt is naturally high in heart healthy fats and nutritious A2 protein and packed with essential vitamins and minerals. Bellwether Farms blends 12 live, active bacteria strains that work together to deliver the probiotic benefits expected from yogurt. New 3.75-ounce transparent cups reveal fresh fruit ready to blend into the creamy yogurt. Single serve cups and 4-packs come in six favors – Strawberry, Blackberry, Blueberry, Spiced Apple, Vanilla and Plain. A 32-ounce foodservice size is available in Vanilla and Plain.
Bellwether Farms will be sampling the whole goodness of Whole Cow Milk Yogurt during ExpoWest, booth #4961 Hall E – Lower Level, March 8-10. The booth will be stocked with samples to meet expected demand for the new yogurt.
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About Bellwether Farms
A family business founded in 1986, Bellwether Farms established the first dairy sheep ranch west of the Mississippi. Artisan cheesemaking began in 1990 and continues today in the expanded creamery. Family matriarch Cindy Callahan tends to the flock while her son and his wife, Liam and Diana Callahan, are cheesemaker and business administrator, respectively. Bellwether Farms crafts a family of aged and fresh sheep and cow milk cheeses and yogurt using time-honored traditions and fresh whole milk sourced from their flock and family dairy farms nearby. Located on 35 acres in Sonoma County, Bellwether Farms is dedicated to sustainable agricultural practices, ethical animal husbandry and crafting the highest quality dairy products possible. In 2016 The Bellwether Farms Foundation was established to provide hunger relief and food-related education to their communities. www.bellwetherfarms.com
Source: Bellwether Farms
