At the IPM 2018 in Essen (GER) we present again current highlights and developments of our assortment in hall 2 stand D21. With 180 m² our exhibition space remains the same as in the previous year and presents both new as well as approved varieties and introduces new and evolved projects. For the second time now, cut flowers of our subsidiary Selecta Cut Flowers will be exhibited.
Poinsettia
The Poinsettia assortment is still an important element of our IPM booth. Three novelties have been introduced. A great addition to the existing Christmas Beauty family concerning the colour is the variety Christmas Beauty Princess. It has a considerable two-coloured coloration and the modern bract shape of the Christmas Beauty varieties. The existing Princettia series is being expanded by the new Princettia® Midi Hot Pink – a good growing Princettia in powerful pink which can be grown well together with standard Poinsettia. A new red Poinsettia in the assortment is the new Christmas Sensation. The early colouring of the bracts makes early packing possible. Its late ripeness of the cyathias has a positive effect on the shelf life at the end consumer.
Dianthus
Considering the marketing strategy we went one decisive step further in 2017 with the campaign „Pink Kisses® – as beautiful as our friendship“. At the IPM 2017 we presented the new communication concept directly aimed at the end-consumer. With its interesting, conspicuous flower shape and its excellent shelf life the pot carnation Pink Kisses® is communicated as an emotional gift which was addressed to young women. After a successful conclusion of the campaign for 2017, we are ready to take off and start with Pink Kisses® also in 2018! The new concept will be presented to the public for the first time on the IPM 2018.
To read the rest of the story, please go to: Selecta One
