Sales Sprout At Waukesha, WI's Cybros, Inc.

Business plans get hatched in garages and basements, on living room floors and over a couple of beers at the bar.

This one germinated as James Marino bit into a turkey burger.

It wasn't the burger that slapped his taste buds with entrepreneurial inspiration. It was the bun – hearty, healthy, satisfying and, most important, delicious.

Marino had barely digested his meal before he was on the phone, looking into buying the company that had baked it. Today, a little more than two years later, the 38-year-old refugee from the mortgage industry finds himself presiding over production of sprouted-grain rolls, bread and buns as co-owner, with his wife, Jenny, of the somewhat unsettlingly named Cybros Inc.

Good move.

"We've grown quite a bit and we're just going to continue to grow," Marino said. ". . . The world wants to eat better."

His contribution to fulfilling that aspiration is to feed it whole grains that have begun growing into plants before they get pushed through a special sieve, mixed into dough and baked into bread.

To read the rest of the story, please go to: Journal Sentinel