Whole Foods' New Pennsylvania Location Eyes Delaware Customers
October 12, 2011 | 1 min to read
The planned Whole Foods Market for Delaware’s busiest shopping thoroughfare in Northern Wilmington on Route 202 was rejected a few years ago because of fears of over congestion and increased competition for local grocers.
It was a disappointing day for Delaware residents who were excited about Whole Foods opening its first store in the First State. But good news came last year when Whole Foods decided to do the next best thing and found a spot right over the Pennsylvania line to build one of its popular organic supermarkets.
The new location, expected to open early next year, won’t impact traffic at the shopping hub around 202 and Naamans Road where Whole Foods was initially supposed to open. But the grocery stores in that area, all within about five miles of each other — including ShopRite, Giant, Acme, Trader Joes, and a Target with a major food section — haven’t dodged the competition bullet. When it comes to the world of supermarket shopping, a few miles don’t make a big difference and Whole Foods may be distinct enough to get Delawareans driving.
To read the rest of the story, please go to: Delaware First