LIMA — Much like any other industry trying to stay relevant in an ever-changing media landscape, the Ohio Beef Council has adapted the way it markets to consumers.
The days of TV ads proclaiming “Beef, It’s What’s For Dinner” are long gone. In fact, the beef council has forgone television advertising altogether in favor of social media campaigns, online marketing and blogs.
“You won’t see us on TV anymore because it’s too expensive,” said Cambell Parrish, director of consumer marketing and public relations for the Ohio Beef Council. “But if you’re on social media, I guarantee you will see us there. If you’re digital, you’ll see us there because that’s where people are shopping.”
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