Smoky Mountain Beer Cheese Finds Retail Success

When Randall Mitchell set out a plastic tub of homemade beer cheese and crackers during a camping trip a couple of years ago, Steve Koplow respectfully declined.

The Sevierville dentist and fellow camper is a picky eater, but when he saw his kids devouring the snack, Koplow decided to give it a try. The result was an instant partnership to launch the product to market and expand rapidly.

"I have walked in multibillion-dollar grocery chains and have walked out with contracts," Mitchell said.

Smoky Mountain Beer Cheese is in more than 2,700 grocery stores east of the Mississippi River. When it becomes available in all Kroger locations early next year, it will be on the shelves of more than 5,000 stores.

To read the rest of the story, please go to: Knoxville News Sentinel