CHICAGO — IRI®, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, today announced that Cabot Creamery Co-operative has selected IRI as its preferred market insights provider. Cabot Creamery is a co-operative of more than 1,000 dairy farmers throughout New York and New England and manufactures some of the world’s best cheese and dairy products, including its award-winning Cabot Clothbound Cheddar.
In addition to market measurement services, Cabot Creamery will utilize IRI Liquid Data®, an industry-leading technology platform that leverages an expansive partner ecosystem, unparalleled portfolio of data assets and predictive analytics, used by more than 450 clients.
“We’ve been making the best cheese on the planet since 1919, but we’re not resting on our laurels and are continuing to look for new ways to meet our consumers’ needs and find new growth opportunities,” said Amy Levine, marketing director for Cabot Creamery. “We decided to invest in a new long-term relationship with IRI, because their superior technology will help us meet our strategic goals and identify these new pockets of growth.”
“We are thrilled to partner with Cabot and are committed to helping them achieve their strategic goals,” said Piyush Chaudhari, president of Americas for IRI. “Our new relationship with Cabot Creamery reinforces that more and more dairy cooperatives are choosing the winning ‘Growth Delivered’ capabilities that are only available from IRI.”
About the IRI Partner Ecosystem
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as 84.51°, Adobe, The Boston Consulting Group, comScore, Experian, GfK, Gigwalk, GuestMetrics, Ipsos, Kantar Millward Brown, Kantar Shopcom, MarketVantage, Mastercard Advisors, MaxPoint, Mu Sigma, Oracle, Pinterest, PlaceIQ, Research Now, SPINS, Univision and others.
About IRI
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events—a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation—is leading to a seismic shift in drivers of success in all industries. IRI enables manufacturers and retailers to take advantage of today’s advanced technology to create new levels of personalization that lead to accelerated, sustained growth. More information is available at http://www.iriworldwide.com/.
Source: IRI