CHICAGO & JACKSONVILLE, Fla. — IRI®, a global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, announced today that it has reached a long-term agreement with Southeastern Grocers (SEG) to leverage analytics to better serve its existing customers and attract new shoppers. SEG is the fifth-largest supermarket chain in the United States based on store count and is the parent company of Winn-Dixie, BI-LO, Harveys and Fresco y Más grocery stores.
IRI will be SEG’s preferred provider for market measurement services, which provide SEG and its supplier partners a common view of their business performance compared to the rest of the market. IRI’s Unify visualization capabilities on the IRI Liquid Data®technology platform incorporate extensive product movement and causal data — which includes weather, gas and macroeconomic factors — and will help both SEG and its suppliers collaborate more easily and make better decisions to benefit customers. In addition, SEG’s loyalty card and supply chain data will be integrated into the Liquid Data platform and fused with real-time analytics to put the consumer at the center of every marketing campaign.
SEG will use the IRI Liquid Data platform and its Unify visualization capabilities to integrate and report transaction, loyalty card, promotional and other data sources through a single platform across all of SEG’s retail formats. This web-based platform, called the SEG Collaborative Gateway, will allow SEG and its supplier partners to access intuitive, flexible and fast insights for joint business planning.
In addition, IRI’s Jacksonville-based client service teams will support suppliers’ data and insight analyses, as well as SEG’s use of advanced price and promotion analytics to help further enhance marketing and merchandising activities.
“We’re thrilled to be joining forces with Southeastern Grocers and leveraging the best tools and technology that will allow SEG and its suppliers to access industry-leading market insights that will create even better experiences for its shoppers,” said Andrew Appel, president and chief executive officer of IRI. “Our alliance will allow Southeastern Grocers to experience unparalleled growth and enable its suppliers to drive maximum value to their consumers.”
“We’re always looking for new and innovative ways to enhance our franchise,” said Anthony Hucker, president and chief executive officer (interim) of Southeastern Grocers. “We are eager to align our core business processes around IRI’s technology and leverage the real-time data and insights to better connect with our customers, collaborate with our suppliers and increase sales.”
About the IRI Partner Ecosystem
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as 84.51°, Adobe, The Boston Consulting Group, comScore, Experian, GfK, Gigwalk, GuestMetrics, Ipsos, Kantar Shopcom, MarketVantage, Mastercard Advisors, MaxPoint, Millward Brown Digital, Mu Sigma, Oracle, Pinterest, PlaceIQ, Research Now, SPINS, Univision and others.
About IRI
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events — a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation — is leading to a seismic shift in drivers of success in all industries. IRI enables manufacturers and retailers to take advantage of today’s advanced technology to create new levels of personalization that lead to accelerated, sustained growth. More information is available at http://www.iriworldwide.com/.
About Southeastern Grocers
Southeastern Grocers, LLC, parent company and home of Winn-Dixie, BI-LO, Harveys and Fresco y Más grocery stores, is the second-largest supermarket in the Southeast based on store count. The company employs more than 55,000 associates who serve customers in grocery stores, liquor stores and in-store pharmacies throughout the seven southeastern states of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina and South Carolina. Winn-Dixie, BI-LO, Harveys and Fresco y Más, are well-known and respected regional brands with deep heritage, strong neighborhood ties, proud histories of giving back, talented and loyal associates, and a strong commitment to providing the best possible quality and value to customers. For more information, visit www.winndixie.com, www.bi-lo.com,www.harveyssupermarkets.com and www.frescoymas.com.
Source: Southeastern Grocers