ARLINGTON, VA — The National Grocers Association (NGA) is calling for entries for its annual Creative Choice Awards to honor and recognize the best marketing and merchandising programs in the grocery industry. Creative Choice winners will be honored at The NGA Show, February 11-14, 2018 in Las Vegas, NV.
Retailers, wholesalers, manufacturers, suppliers, and advertising agencies engaged in the creation and use of marketing and merchandising programs for grocery stores may enter. However, the Creative Choice Awards Contest is a retailer awards competition, and therefore the retailer will be awarded for the entry if it is chosen as a category winner.
This year’s contest will once again feature 10 categories from which two winners for each category, one entry from a 1 – 15 store operator and one entry from a 15+ store operator will be selected.
Entries will be judged based on the criteria of creativity, clarity, and effectiveness by a panel of industry experts. From the category winners, one “Outstanding Marketer” and one “Outstanding Merchandiser” winner will be selected from a list of category winners and determined by both the judges, and through online voting. The "Outstanding Merchandiser" and “Outstanding Marketer” titles are the highest award of the Creative Choice Awards Contest.
The annual Creative Choice Awards Contest, sponsored by Kellogg's and Unilever, honors the best marketing and merchandising programs in the independent supermarket industry that have boosted store traffic, increased item or department sales, positively impacted overall store sales or provided a unique benefit to the community. Marketing campaigns and merchandising events or promotions held between December 1, 2016 and December 1, 2017 are eligible for this year's contest. All entries are due via online submission portal by Monday, December 11, 2017. More information, as well as the online submission portal, can be found atwww.NGACreativeChoice.com.
For over 30 years, The NGA Show has been the place where independents gather, connecting grocery retailers and wholesalers, food manufacturers and service providers from around the world to share innovative solutions and best practices that support and strengthen the independent supermarket channel. More information on The NGA Show can be found at www.theNGAshow.com.
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About NGA: The National Grocers Association (NGA) is the national trade association representing the retail and wholesale grocers that comprise the independent sector of the food distribution industry. An independent retailer is a privately owned or controlled food retail company operating a variety of formats. The independent grocery sector is accountable for close to one percent of the nation's overall economy and is responsible for generating $131 billion in sales, 944,000 jobs, $30 billion in wages, and $27 billion in taxes. NGA members include retail and wholesale grocers, state grocers associations, as well as manufacturers and service suppliers. For more information about NGA, visit www.nationalgrocers.org.
Source: The National Grocers Association (NGA)
