Tesco Plans Loyalty Card To Tackle U.S. Losses
July 20, 2011 | 1 min to read
Tesco, the world's No. 3 retailer, will test a version of its successful Clubcard loyalty card in the United States as it battles to stem losses at its Fresh & Easy chain.
The British supermarket group said on Monday it would trial the card, to be called "Friends of Fresh & Easy," in seven stores in central California, this autumn.
If successful, it could be rolled out across the chain by the end of February, the Financial Times newspaper said, quoting Fresh & Easy chief executive Tim Mason.
Fresh & Easy racked up 186 million pounds ($299 million) of losses in the year ended February, more than analysts' expected and putting a question mark over Tesco's goal, launched in 2007, to conquer the United States with discounter-style neighbourhood stores.
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