"Whatever you're trying to produce, you meet opposition…without the checkoff, there's no funding for us to be represented….We have to have sound science to protect our product. We have to educate the consumer, and without the beef checkoff, there’s no funding for that to happen. To me, it's the best return we can get." – Steven Mafrige, beef producer from Tilden, Texas. Steven explains how your checkoff works to safeguard the industry.
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Source: The Beef Checkoff Program
