In Battle For Supermarket Shelf Space, Big Brands Losing Ground To Fresh Food

For decades, your typical supermarket had one wall of produce,  and a corner deli counter, with the core of the building given over to boxed, canned, and bottled products from recognizable brands. But as grocery stores revamp stores to attract shoppers looking for fresher food, companies like Kraft, Mondelez, and Kellogg are losing ground.

The Wall Street Journal reports that a number of supermarkets and other food-selling retailers, like CVS, have redesigned or created new stores with less space for pre-packaged foods and more square-footage given over to in-store restaurants and freshly prepared meals.

For example, ShopRite and CVS, among others, have said they are creating new stores that have cut down on the space for pre-packaged foods and more area for in-store restaurants and fresh prepared meals.

To read the rest of the story, please go to: Consumerist