Swiss Cheese Expert Mifroma Names Willis Marketing As Broker

BONITA SPRINGS, Fla. – Switzerland-based Mifroma, one of the most advanced milk processing companies in Europe, announces the appointment of Willis Marketing, www.willismarketing.com, as its Northwest broker in the United States. Willis will help Mifroma launch its Emmentaler, Switzerland Swiss, Gruyere, Appenzeller, Fondue and Exclusive Specialty Cheeses.

Willis’ successful track record with cheese and dairy products was a perfect fit for Mifroma. The Northwest broker, with offices in Washington and Oregon, specializes in deli, bakery, meat and packaging products. Willis has over 56 vendor partners including brands such as ARLA, Foodmatch and Lactalis.

“Mifroma was looking for a broker that would uphold the high standards of our Swiss cheeses,” says Paul Schilt, Executive VP of Mifroma USA. “Willis Marketing was an obvious choice to help us bring our authentic Swiss cheese products to cheese-lovers in the Northwest.”

Dedicated and focused on Swiss cheeses, Mifroma ensures quality, rigorous checks, professionalism, process and logistical management and a customer service culture.

Quick facts about Mifroma:

• Largest Gruyere *affineur
• Dedicated Emmentaler **AOC production
• Specialized with own Appenzeller facility
• Part owner of Schwyzer Milchhuus, most prestigious specialty cheese provider in Switzerland

Mifroma is a part of Migros Genossenschafts-Bund. Migros is a Swiss manufacturer and retailer of chocolates, cookies, pastas, juices, body care, household cleaners, cheeses, mineral waters, preserves and other products.

MIFROMA, http://mifroma.com, is the Swiss dairy products specialist. Our business consists of processing milk and ripening cheeses sourced from our carefully selected manufacturers. We are committed to offering high-quality products which are kind to both the environment and to consumer health. Located in Switzerland, we have strong European and international links and sell our products well beyond our borders, with full guarantees regarding logistics, hygiene and traceability.

Soiurce: Mifroma