A high-profile reason for a romantic gesture in the middle of the week? Florists are saying, “yes, please.”
More than 90 percent of florists surveyed by the Society of American Florists expect higher sales on Valentine’s Day this year, when the holiday falls on a Tuesday, compared to last year’s holiday, which fell on a Sunday and during a long weekend.
Last year, two-thirds of respondents saw sales drop compared to 2015 (when t
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