MUNSTER, Ind. – Land O’ Frost, Inc., one of the nation’s best-selling brands of pre-sliced, pre-packaged lunchmeats and a producer of specialty sausage products, today announced the appointment of leading marketer Reggie Moore as its senior vice president of sales and marketing. In this role, Moore will oversee development and implementation of strategies that support Land O’ Frost’s business and growth goals, including creating additional synergies between the sales and marketing functions and developing strategic growth initiatives for the company.
“Reggie knows our industry inside and out, and his track record as a driven, results-oriented marketer speaks volumes about his leadership abilities,” said David Van Eekeren, President and CEO at Land O’ Frost. “His strategic insights and analytical approach will be an extraordinary asset as we continually strive to develop and market products that meet today’s and tomorrow’s consumer preferences.”
Moore brings significant expertise in product marketing to his new role at Land O’ Frost. Throughout his career, he has proven himself as an effective leader overseeing sales and marketing operations for a range of global brands spanning the food, beverage and agricultural industries. He’s also worked with leading food companies to successfully launch numerous new and innovative products.
Prior to joining Land O’ Frost, Moore was the vice president of sales and marketing at Cargill, a leading provider of food, agriculture, financial and industrial products and services. He also served as the head of global strategy and marketing at Tate & Lyle and as the vice president and general manager at Hillshire Farm, where he was responsible for a $1 billion business unit. Moore has taken on leadership roles in a variety of additional sales and marketing capacities during his 20-plus years in the industry.
“Land O’ Frost combines the innovation of a leading, national food manufacturing operation with the caring attitude of a family-owned business,” said Moore. “I look forward to being part of an exciting future as we continue to build the company’s product profile and further expand our presence nationwide.”
Moore is a graduate of Morehouse College in Atlanta, and received his Master’s in Business Administration from Northwestern University’s Kellogg School of Management.
For more information about Land O’ Frost products, history and values visit www.landofrost.com. For recipe ideas, tips and other resources, visit www.landomoms.com.
About Land O’Frost
Founded in 1958, Land O' Frost is a leading manufacturer of pre-sliced, pre-packaged lunchmeats and specialty hot dogs and sausages. The company is the largest family-owned brand of packaged deli meat in the U.S. Leading brands marketed by Land O' Frost include: Land O' Frost Premium® One Pound, the top-selling deli pouch in the U.S.; DeliShaved®; Bistro Favorites™ and the company’s newest line of heart-healthy lunchmeats, Simply Delicious™. Land O' Frost products can be found in supermarkets and mass merchandisers nationwide, as well as in Mexico, Puerto Rico and other U.S. Territories. Headquartered in Munster, Ind., the company operates three manufacturing facilities in Lansing, Ill., Madisonville, Ky. and Searcy, Ark. For more information, please visit www.landofrost.com.
Source: Land O’Frost
