HUNT VALLEY, Md. — Bar-B-Q sauce is the second-most common sauce on all restaurant menus.[1] To help chefs and operators add flavor with regional authenticity, McCormick For Chefs®, the Food Away From Home division of McCormick & Company, is bringing a consumer favorite to foodservice. Stubb’s Bar-B-Q sauce originated shortly after C.B. Stubblefield opened his Legendary Bar-B-Q Restaurant in Lubbock, Texas. He bottled the sauce to share his love of bold flavor from the heart of Texas with people everywhere. Today, Stubb’s is one of the fastest-growing premium Bar-B-Q sauces in retail. It’s an authentic Texas product that brings bold flavor to a variety of menu items, and its unique clean label carries a health halo many consumers are seeking.
Stubb’s legendary Bar-B-Q sauce features and benefits include:
· AUTHENTIC FLAVOR – Layered flavor combinations provide great-tasting, on-trend Bar-B-Q taste.
· HIGH QUALITY – Premium ingredients include California tomatoes, real honey and real cane sugar.
· CLEAN LABEL – It’s gluten free with no artificial flavors, no high fructose corn syrup, no caramel color and no preservatives.
· VERSATILE – It’s an ingredient that can be used across the menu to enhance all types of recipes.
· CONVENIENT – It’s efficient for back-of-house use and provides consistent flavor patrons know and love.
Stubb’s Bar-B-Q foodservice product line includes:
|
FLAVOR |
DESCRIPTION |
ITEM CODE |
PACK/SIZE |
|
Tangy tomato, vinegar, molasses and black pepper |
901393760 |
4/1 gal. |
|
|
347550002 |
5 gal. pail |
||
|
Authentic mesquite smoke flavor, brown sugar and molasses |
901393762 |
4/1 gal. |
|
|
347550006 |
5 gal. pail |
||
|
Thick, rich and loaded with brown sugar and molasses |
901393764 |
4/1 gal. |
McCormick For Chefs Executive Chef Gary Patterson said, “Stubb’s sauces are a cleaner-label, premium solution for chefs seeking endless menu possibilities. They’re more than condiments. It’s the perfect ingredient to conveniently add authentic, bold Texas flavor to a variety of recipes, from salads to protein dishes.”
Jessica Schatz, Brand Marketing Manager, Food Service, McCormick For Chefs, added, “Consumers are increasingly looking for retail brand names on restaurant tables and menus. Familiar brands help to enhance the dining experience and drive repeat traffic, and consumers are willing to pay a higher price when they recognize a brand they trust. Being one of the fastest-growing premium Bar-B-Q sauces in retail, Stubb’s is a product that consumers will be excited to see on the menu.”
About McCormick & Company – The Flavor Expert:
McCormick & Company, Incorporated is a global leader in flavor. With $4.2 billion in annual sales, the company manufactures, markets and distributes spices, seasoning mixes, condiments and other flavorful products to the entire food industry—retail outlets, food manufacturers and foodservice businesses. Every day, no matter where or what you eat, you can enjoy food flavored by McCormick. McCormick Brings Passion to Flavor™. McCormick For Chefs®—McCormick’s Food Away From Home division—provides unrivaled solutions to the distinct needs of professional foodservice with its McCormick Culinary®, Lawry’s®, OLD BAY®, Thai Kitchen® and Zatarain’s® products. Chefs and operators can be confident that McCormick brings more sensory science experience, product innovation and flavor expertise for quality taste experiences. For more information and recipe ideas, visit www.McCormickForChefs.com. Follow us on Facebook or find us on Twitter.
[1] Datassential Menu Trends, Restaurant List: US Chains and Independents, 2015
Source: McCormick & Company