Growers and garden retailers have a trusted resource at their fingertips with the new Four Star bar code sales data from 2016. This program, which was begun in 2013, was designed to give growers and retailers hard data on what consumers are buying.
Consumer surveys and interviews only go so far, but retail sales data (now tracked at 10 retailers around the country) shows true consumer preferences and purchases. By using this direct feedback from consumers to plan for 2017 growing and retail operations, Four Star customers have a definite advantage.
Plan 2017 with confidence
“This program evolved because we know what sells and want to give confidence to our customers,” explains Amber Coch, Retail Ready Sales Manager. “We have customer feedback via the 2016 sales, which helps us plan our own production for the next year. We produce higher numbers of the top varieties so that they are available to meet demand.”
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