RPE Invites Chicagoland Consumers To Try Simply Amazing Potatoes Thousands Of Bags Of Tasteful Selections Given Away At Local Malls

Bancroft, Wis. – On February 26-27, Tasteful Selections™ specialty potatoes rolled into Chicago, Ill. and set up shop at local malls, giving away free bags of potatoes, coupons and recipe books to local consumers.

Over the two-day event at Northbrook Court and Woodfield Mall, RPE staffers gave away over 4,200 bags of Tasteful Selections™ potatoes, recipe booklets and coupons. The event was an opportunity to build brand recognition and market awareness for the Tasteful Selections™ products, while encouraging consumer trial.

To promote the giveaway, pre-event marketing included social media mentions and event invitations to key food writers throughout the Chicagoland market. During the event, social media, including Facebook and Twitter were used to post event updates and consumer feedback. By Sunday morning’s event, there was a line of consumers waiting for the Tasteful Selections™ giveaway to begin, thanks to positive comments from the previous day’s recipients.

Melissa Sylte, RPE’s Marketing Manager said, “The opportunity to interact with our customers and hear direct feedback is the best marketing we can do. What was even more exciting was having consumers return on day two to tell us about the amazing meal they created with our potatoes. We created Tasteful Selections fans overnight.”

Tasteful Selections™ specialty potatoes are available in a variety of colors and flavors for both retail and foodservice and have been available since June, 2010.

RPE, a second generation family farm, is a category leader and key grower/shipper of year-round potatoes and onions. RPE prides itself on maintaining a high level of business integrity that includes commitments to environmental sustainability, as well as category innovation and retail solutions.

Source: RPE