ORLANDO, Fla. – For the third year, Produce for Kids and produce partners are encouraging families nationwide to kick off the school year right by pledging to eat a healthier lunch, Aug. 8 through Sept. 23, at PowerYourLunchbox.com. The Power Your Lunchbox Pledge® website offers tips and recipes to help families and classrooms eat healthier lunches, after-school snacks and weekday dinners this school year. For every online pledge, lunchbox-friendly companies supporting Power Your Lunchbox Pledge will make a collective $1 donation to Feeding America® programs that support families and children.
Produce for Kids’ 11 produce partners are featured in lunchbox-friendly recipes on PowerYourLunchbox.com, in digital communications to more than 25k subscribers, targeted social media efforts and in digital coupons provided to families taking the pledge.
Produce partners supporting Power Your Lunchbox Pledge 2016 include: Avocados from Mexico – Mexican Hass Avocados, Bee Sweet Citrus, Crispy Fruit Freeze-Dried Fruit Snacks from Crispy Green®, Eat Smart® Fresh Cut Vegetables, Earthbound Farm® Baby Kale, GROW Bananas by Organics Unlimited, Marie’s® Dressings, Natalie’s Orchid Island Juice, NatureFresh™ greenhouse tomatoes, Pero Family Farms® Mini Sweet Peppers and Snipped Green Beans, and Sun World® grapes with additional support provided by Bentology™.
During the campaign, Produce for Kids will be generating a healthy lunch buzz by giving away a Bentology™ bento box each day and hosting a #PowerYourLunchbox Twitter party allowing Twitter users to join in an hour-long conversation about back to school and healthy lunches. Additionally, families will be encouraged to use the #PowerYourLunchbox hashtag on social media throughout the campaign to share ideas with each other.
“Back to school is a great time for families to make a healthy resolution they can carry on through the duration of the school year,” said Trish James, vice president, Produce for Kids. “As a mom of two boys, I understand the challenges parents face when packing a healthy, nutritious lunch for their children and for themselves. The Power Your Lunchbox Pledge was designed to help families tackle this universal challenge.”
Here are a few ways to get involved in the campaign:
- Take the pledge. Pledge to eat healthier this school year at PowerYourLunchbox.com. Companies supporting the program will make a collective $1 donation for every pledge taken to Feeding America programs that support families and children.
- Show off healthy lunchboxes on social media. Produce for Kids’ Instagram and Twitter followers can use the #PowerYourLunchbox hashtag to show off their healthy lunchboxes to have their lunchboxes featured on the Produce for Kids Facebook page. Follow along on the hashtag to see great ideas from fellow parents.
- Party with Produce for Kids on Twitter. Parents looking for even more tips and resources for healthy lunchboxes are invited to join Produce for Kids and partner companies at the #PowerYourLunchbox Twitter party at 9 pm ET on August 17.
This month’s back-to-school themed Produce for Kids “We Heart RDs” kit, sent to retail dietitians, included pledge sheets, “I Pledged” stickers, lunchbox recipes and more. There is a dedicated retail dietitian section on PowerYourLunchbox.com.
“Retail dietitians are in a position where they can support families during the back-to-school timeframe while they are in the store making decisions,” said James. “It made sense to bring the Power Your Lunchbox message to our more than 300 retail dietitians so that they can share healthy back-to-school recipes with shoppers.”
In addition to outreach in the grocery store, classrooms can get involved in the pledge by visiting the PowerYourLunchbox.com teacher resource page that provides teachers in grades K-5 with fun, free nutrition-focused downloadable lesson plans, certificates for their students, take home materials for families, and the ability to take the pledge as a classroom.
Since 2014, the campaign raised more than $15,000 for kid’s health and wellness programs across the country.
For more information visit poweryourlunchbox.com.
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About Produce for Kids®
Produce for Kids® is a philanthropically based organization that brings the produce industry together to educate consumers about healthy eating with fresh produce and raises funds for local children’s non-profit organizations. Since its creation in 2002 by Shuman Produce Inc., Produce for Kids has raised more than $5.7 million to benefit kids. To learn more about Produce for Kids and healthy eating, visit www.produceforkids.com, Facebook, Twitter, Pinterest or Instagram.
About Feeding America
Feeding America is the nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.
Source: Produce for Kids®
