CHESHIRE, CT – Shoppers at Adams Hometown Market, Better Valu, and Tri Town Foods donated more than $12,000 at checkouts in support of The Great American Milk Drive, with the funds being distributed in the form of milk vouchers to clients of the Connecticut Food Bank.
Adams Hometown Market shoppers donated $1, $3, or $5, or rounded up their change at the register during the drive in June. The amount raised totaled $12,232, the most successful drive yet, say organizers. The retailer has participated in The Great American Milk Drive since 2014, raising over $25,000 in milk donations for the Connecticut Food Bank.
The effort was part of a national program aimed at providing highly desired and nutrient-rich gallons of milk to hungry families who need it most. The local effort also involved the New England Dairy Promotion Board’s Must Be the Milk program, Guida’s Dairy, and the dairy farm families of Connecticut.
The donation drive included 12 Adams Hometown Market, Better Valu, and Tri Town Foods locations.
For more information on the Great American Milk Drive, visit www.mustbethemilk.com/milkdrive/
About Adams Hometown Market
Adams Hometown Market is a Connecticut-owned and operated company, which is owned by Bozzutos Incorporated, and is dedicated to providing service and support to the local community. Learn more at AdamsSuperFood.com
About the Connecticut Food Bank
The Connecticut Food Bank is committed to alleviating hunger in Connecticut by providing food resources, raising awareness of the challenges of hunger and advocating for people who need help meeting basic needs. The Connecticut Food Bank partners with the food industry, food growers, donors and volunteers to provide food, which last year provided 19.2 million meals. We distribute that food through a network of community based programs to six Connecticut counties – Fairfield, Litchfield, Middlesex, New Haven, New London and Windham counties – where more than 300,000 people struggle with hunger. Visit us on the web at www.ctfoodbank.org, like us on Facebook and follow @CTFoodBank on Twitter and Instagram.
About Guida’s Dairy
With a history of continuous growth, Guida’s Dairy has become one of the leading milk processors in New England. Having a modern state of the art plant, Guida’s offers an extensive line of fluid milk, cream, ice cream mixes, fruit drinks, orange juice and a variety of other dairy products. In 2012, Guida Seibert Dairy became part of Dairy Farmers of America (DFA). After operating as a successful family owned business for 65 years, Guida’s Dairy is now operated as a thriving 100% farmer owned business. DFA, which is a large farmer owned co-op, has provided the resources to Guida’s Dairy to grow and expand into an even larger more successful regional dairy processor. Learn more at Guidas.com.
About Must Be The Milk
What makes New England so special? Must Be The Milk! Must Be The Milk is an initiative of New England Dairy Promotion Board. The goals of the campaign are to educate New Englanders about dairy farming and encourage them to purchase local milk and dairy products. Learn more at MustBeTheMilk.com.
Source: New England Dairy Promotion Board
