Basking Ridge, New Jersey – Castello®, maker of creatively crafted imported cheese, will introduce its first cheddar cheese to the U.S. market this year. Castello® Extra Mature Cheddar won multiple awards at the 2015 British Cheese Awards, including a gold medal for Best English Cheddar Cheese.
Castello® Extra Mature Cheddar is aged for at least six months, resulting in an exquisitely rich and sharp flavor with balanced sweet and salty notes. In a head-to-head taste test amongst five of America’s leading aged cheddar brands, Castello® Extra Mature Cheddar outperformed its competition in measures of deliciousness, flavor and authenticity. Three out of four respondents (74 percent) said Castello® Extra Mature Cheddar tastes better than other aged cheddar cheeses.1
Proof of a carefully matured and creatively crafted cheese, Castello® Extra Mature Cheddar features delicate flavor crystals that create a crunchy texture and delightful tasting experience. On the cheese’s surface are clusters of calcium lactate, which impart a unique mouthfeel from the first bite. Within the cheese are crystals of the amino acid tyrosine, which create a delicious crunch that lasts throughout the tasting experience.
Castello® Extra Mature Cheddar is crafted using traditional methods at southwest England’s Taw Valley Creamery, using milk collected from more than 700 nearby dairy farms. The cows are grass-fed most of the year due to the mild climate, resulting in extra rich and creamy milk, as well as superior quality cheddar.
“For more than 120 years, Castello® cheese has delighted the world through creative craftsmanship. A passion for innovation and artisan experience have helped make Castello® the premier producer of a collection of award-winning, creatively crafted cheeses, including our new Extra Mature Cheddar,” Amy Woodbridge, Castello® brand manager with Arla Foods Inc. USA.
Castello® Extra Mature Cheddar slices are available at Publix for a suggested retail price of $5.99.
Castello®: Creatively Crafted Cheese
Since 1893, Castello® has brought a balance of innovation and tradition to the art of cheese making. Castello® cheeses cover a wide range of traditional regional recipes and our own unique crafted cheeses, always made with natural ingredients and great attention to detail. We’ve never been content to just make the standard cheeses, but instead have tried to be creative by using ingredients and techniques from all over the world, giving each cheese a unique flavor and texture. Each cheese is made at a single dairy, which specializes in the production of that particular cheese. Learn more about our creatively crafted cheeses at castellocheeseusa.com, or join the conversation on Facebook, Twitter, Instagram or Pinterest (@CastelloUSA).
1Taste test commissioned by Arla Foods Feb. 25 – March 21, 2016. Blind, sequential monadic taste-tests in 15 locations across the United States among 738 adults, aged 25 to 64, pairing Castello® Extra Mature Cheddar and one of five competitive products.
Source: Castello®