Hockessin, Del. – The second year of the Formula 5 marketing competition was marked by increased growth and expansion of the competition, culminating in 6 finalists presenting their marketing proposals during PBH’s 2016 Annual Conference: The Consumer Connection. The competition offers marketing majors, at accredited colleges and universities within the United States, the opportunity to influence fruit and vegetable marketing, sales, and consumption within America.
In 2015, the competition grew significantly in terms of total participants; 29 proposals from 7 universities across the country were received. After an internal review, 6 proposals were selected to be presented during the 2016 Annual Conference in Scottsdale, Arizona. A panel of 5 judges scored each presentation based on criteria such as: Business Proposition, Financials, Marketing Tactics, Measurements, and Viability of the Product/Marketing Proposal.
The final winning order was announced during PBH’s annual awards luncheon.
- 1st Place – Arizona State University, Rob’s Jalapeno’s
- 2nd Place – Concordia University, St. Paul, Beet Booster
- 3rd Place – California State University, Fresno, Fresh-Ta-Bowl
- 4th Place – Concordia University, St. Paul, Go Bananas!
- 5th Place – West Chester University, Go Animals!
- 6th Place – Millersville University, Go Pineapple!
If interested in participating in the Formula 5 marketing competition for 2016, an email of intent to submit a completed submission must be sent to marketingcomp@PBHFoundation.org by September 30, 2016. Questions on the marketing competition can be directed to Kristen Stevens, kstevens@pbhfoundation.org or 302.235.2329,x312.
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Contact:
Kristen Stevens, COO, Produce for Better Health Foundation – kstevens@pbhfoundation.org or 302.235.2329, x312
About Produce for Better Health Foundation
Produce for Better Health Foundation (PBH) is a non-profit 501 (c) (3) fruit and vegetable education foundation. Since 1991, PBH works to motivate people to eat more fruits and vegetables to improve public health. PBH achieves success through industry and government collaboration, first with the 5 A Day program and now with the Fruits & Veggies—More Matters public health initiative. Fruits & Veggies—More Matters is the nation’s largest public-private, fruit and vegetable nutrition education initiative. To learn more, visit www.PBHFoundation.org and www.FruitsandVeggiesMoreMatters.org. Follow Fruits & Veggies—More Matters on Facebook or Twitter.
PBH also chairs the National Fruit & Vegetable Alliance (NFVA), consisting of government agencies, non-profit organizations, and industry working to collaboratively and synergistically achieve increased nationwide access and demand for all forms of fruits and vegetables for improved public health. To learn more, visit www.NFVA.org.
Source: Produce for Better Health Foundation
