The Florint Europa Cup 2016 was held at the vast Magazzini del Cotone event centre in the harbour of historic Genoa this weekend. And anybody who wasn’t there, will wish he had been. It was without a doubt the most ambitious European Floristry Championship ever envisioned. And, looking back on it, among the most successful floral art events of this scale in recent memory.
A line-up of first-class floral design talent
2016’s Europa Cup featured no less than 23 expert national competitors, from all over the European region: more than any such championship ever has. An impressive list of international floral artists gave demonstrations alongside: Interflora World Champion Alex Choi, European Champion Natalia Zizko with Spain’s Dani Santamaria, acclaimed German teacher Gregor Lersch, and Japanese master Aritaka Nakamura.
From the local Italian scene, Ivan Berghella gave an inspired performance, as did the duo of Silvano Erba and Daniela Pighetti. An extravagant show dedicated to bridal work was put on by Mauro Adami and Marco Introini. Add it all up, and you begin to get a picture of the scale and ambition of the event. The quantity as well as quality of the floristry on display was simply astonishing!
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