Las Vegas, NV – The National Grocers Association (NGA) today revealed the "Best of Show" winners of its Creative Choice Awards in the Marketing and Merchandising categories. The "Best of Show" titles are the highest award of the Creative Choice Awards contest.
The Best of Show in Marketing was awarded to Wakefern Food Corp./ShopRite for its “Tutto Italiano – ShopRite Imported Italian Private Label Promotion” entry. ShopRite worked in conjunction with the Italian Trade Association to educate existing and new consumers of the various Imported Italian products available at stores. ShopRite executed a promotional sale with a theme focusing on its Private Label items.
The Best of Show in Merchandising was awarded to Wakefern Food Corp./ShopRite for its “Grand Brands of the Grand Tasting – NYC Wine and Food Festival” entry. In this promotional event, ShopRite worked as a presenting sponsor of the premier event at the NYC Wine and Food Festival. Over the course of three days, ShopRite showcased its brand as the official sponsor of the event’s grand tasting, where celebrity chef demos and book signings took place.
Over 300 entries were judged based on the criteria of creativity, clarity and effectiveness by a panel of industry experts. Creative Choice Awards winners for each category were selected as "Best of Show" nominees. "Best of Show" winners were determined by both the judges, and through online voting, which incorporated nearly 1,200 votes.
The annual Creative Choice Awards contest, sponsored by Kellogg's and Unilever, honors the best marketing and merchandising programs in the independent supermarket industry. Marketing campaigns and merchandising events or promotions held between December 1, 2014 and December 1, 2015 were eligible for this year's contest.
For the full list of 2016 Creative Choice Awards winner, click HERE.
In addition to this year's "Best of Show" awards, Kellogg's and Unilever each chose entries to recognize while at the awards receptions. The following entries were chosen:
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About NGA: The National Grocers Association (NGA) is the national trade association representing the retail and wholesale grocers that comprise the independent sector of the food distribution industry. An independent retailer is a privately owned or controlled food retail company operating a variety of formats. The independent grocery sector is accountable for close to one percent of the nation's overall economy and is responsible for generating $131 billion in sales, 944,000 jobs, $30 billion in wages, and $27 billion in taxes. NGA members include retail and wholesale grocers, state grocers associations, as well as manufacturers and service suppliers. For more information about NGA, visit www.nationalgrocers.org.
Source: The National Grocers Association (NGA)
