GNP Company®, the Midwest’s leading provider of premium natural chicken, is announcing the launch of a new line of fully cooked artisan chicken sausages under its Gold’n Plump® brand—a name known for making good chicken its mission. The new offering packs the goodness of chicken into sausages that can easily be heated on the stovetop or grill for quick, convenient meals.
Available for grocers’ refrigerated sausage section in the future, the sausages are big on artisan flavor and come in five delicious combinations on-trend for today’s diverse palates, including:
Jalapeño Cheddar
Italian Cheese & Peppers
Spinach & Asiago
Hickory Smoked Apple
Bacon Gouda
Gold’n Plump Fully Cooked Sausages are made with premium-quality, boneless skinless thigh meat, from chickens that have been raised with no antibiotics-ever, and real ingredients such as bacon; cheeses like Gouda, aged Parmesan and Asiago; peppers; herbs and spices. Plus, the new chicken sausages are free of monosodium glutamate (MSG), fillers, preservatives, nitrates/nitrites, gluten and artificial flavors and colors.
“Refrigerated dinner sausages are a high growth category, and consumers are looking for products offering leaner protein and adventurous flavors,” says Sara Danforth, the new product development manager at GNP Company. “We see a significant opportunity for consumer demand for our new chicken sausage line.”
According to The Sausage Report, The National Provisioner, February 2015 :
Purchase drivers for chicken sausages: Taste (57 percent), convenient prep (54 percent), affordability (31 percent).
Two-thirds of consumers report they seek sausages with distinctive flavors.
Packing 14 to 15 grams of high-quality protein per link and up to 76 percent less fat than pork sausages, these new sausages fit the bill for today’s busy, protein-seeking consumers. Vacuum-packed for freshness, each 12-oz. package includes four, three-ounce links, and has a suggested retail price of $5.99.
The artisan flavors are what excite Danforth the most. “In the development of these sausages, our culinary experts worked in our test kitchen to carefully combine and layer flavors to satisfy consumers seeking sausages with distinctive combinations,” Danforth explains. “Consumers in our taste tests loved the flavors as well as the texture.”
To support the launch, the sausages will be promoted on the Gold’n Plump website and social media channels including Facebook, Twitter and Pinterest. The product line will also be featured in digital, mobile and radio ads, with in-store marketing support through point-of-sale shelf-talker materials, product demos, and couponing in select markets.
About GNP Company®| Dedicated to Healthy Food, Families & Farms.
Based in St. Cloud, MN, GNP Company is a provider of premium branded and custom chicken products to retail, deli and foodservice customers nationally. Founded by E.M. Helgeson in 1926 and purchased in 2013 by Maschhoff Family Foods, GNP Company remains family-owned. It distributes products under the Just BARE® and Gold’n Plump® brand names. Together, the company’s more than 1,700 team members and about 360 family farm partners in Minnesota and Wisconsin provide enough chicken for about 4 million consumers annually. For more information about the company and its mission of “dedicated to healthy food, families and farms,” visit www.GNPCompany.com.
About Gold'n Plump® Chicken | Good Chicken is Our Mission®
Gold'n Plump® is distributed nationally by St. Cloud, Minn.-based GNP Company, a provider of premium branded and custom chicken products to retail, deli and foodservice customers. The Gold’n Plump brand's good chicken mission centers on being truly all natural, highly trimmed and free of unwanted solution, skin and parts. To learn more about the Gold'n Plump brand and its products as well as find great recipes, general cooking and safe handling tips and nutrition information, visit GoldnPlump.com. Find Gold’n Plump on Facebook, Twitter, Pinterest and YouTube.