Tony Migacz had a simple idea: Sandwich a slice of hard salami between two slices of cheese. Seal it in easy-to-open plastic wrap. Strike retail gold.
Less than two years after launching his trademarked product, Cheesewich, Migacz has sold more than 3 million of the carbohydrate-free, protein-rich, though definitely not low-fat snacks to retailers across the country.
Available in vending machines and refrigerated sections of grocers and convenience stores typically for $1.99 apiece, Cheesewich pulled in about $3 million in revenue for Migacz's company, Registry Steaks & Seafood, last year. Sales are on track to more than double in 2016, he says, as a major national retailer and at least one warehouse chain have verbal commitments to carry the product.
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