ALAMEDA, Calif. – 40 years ago, a husband and wife team had a dream to create the perfect cookie, one that delighted the senses while satisfying every palate. While the recipe for the original Madeleine has remained a secret, Donsuemor’s love of the perfect cookie has not. Four decades later, the company has continued to grow and expand in both industry expertise and product innovation.
As part of its 40th birthday celebration, Donsuemor is proud to announce the release of two new products to the company’s line of high-end baked goods: the Vanilla Bean and Chocolate Cinnamon Sablé cookies. These tempting treats will debut exclusively at the Fancy Food Expo in San Francisco beginning January 17.
With the release of the Sablé (pronounced Sah-blay) cookies, Donsuemor is paying homage to its European heritage. Sablé is the French word for sandy, and the Sablé is Donsuemor’s version of the ever popular sandy cookie, a light shortbread with an indulgent granular texture. With every bite the Sablé offers an indescribable sense of comfort. The Chocolate Cinnamon Sablé is created using rich Dutch cocoa, velvety semi-sweet chocolate chips, spicy cinnamon, and artisanal sea salt. The Vanilla Bean Sablé uses real Madagascar vanilla bean, delicate olive oil, and artisanal sea salt. Like other Donsuemor products, the Sablé captures the luscious flavors with wholesome ingredients.
“We are thrilled to add another classic treat to the Donsuemor family of products to kick off our 40th birthday celebration,” said Laure Chatard, director of sales at Donsuemor. “The cookie represents what is at the heart of Donsuemor’s heritage. We have had an amazing 40 years, and the excitement that we hold as the company moves forward into the next 40 is unlike anything I’ve experienced. Most importantly, the Sablé represents our core values and shows that we have not wavered in our commitment to crafting a wholesome product from superior ingredients in the classic art of baking.”
Stop by our booth (#3511) at the Fancy Food Show, January 17-19, 2016 and try our new Sablé or learn more about our line products.
Sablés are slated to hit stores in mid- February. For more information on the Sablé, contact Donsuemor or visit the website, www.Donsuemor.com.
Source: Donsuemor