Happy 2016! Many view the New Year as a fresh start or a great time to make a new commitment. Here at WF&FSA, we are doing just that by launching our brand new blog! Last year we created the Marketing Toolkit for our members and their customers, but we wanted to take action to ensure that we are following our own advice. So here we are.
The Marketing Committee has worked on a blog content calendar for the first half of 2016, but we are always open to story ideas that you may have! If you think you have a great topic for a future blog, please leave them in the comments below (if you are interested in writing the article that would be welcome but not required). A blog is nothing without great and relevant content, so let your voice be heard.
Content is a good segue for my next topic of discussion. I suppose I could go on about the benefits of the blog and other details, but I thought it would be fun to share with you something that I look forward to each year – Pantone’s Color of the Year. Since 2000, Pantone’s color experts examine the world at large to determine the spirt of the time and then select a color based on those examinations to be a star for the next 12 months. This year is the first year that the color of the year is a duo – Rose Quartz and Serenity! Pantone, the global authority on color, explains the choice:
To read the rest of the story, please go to: Wholesale Florist & Florist Supplier Association
