Madison, WI — Today’s fresh perimeter shoppers are looking for higher quality, fresh, and less-processed options for their snacking needs, creating opportunities for bakery, deli, dairy, foodservice, and cheese departments to capture a larger share of consumer in-store purchases. This trend is one of many examined in What’s in Store 2016, the annual trends research report published by the International Dairy-Deli-Bakery Association™ (IDDBA).
Other findings found in the book’s Eating Trends section include:
- Fifty-six percent of Americans snack three or more times a day, up from approximately 20% in the 1990s.
- Protein continues to be a top source of nutrition, with one-quarter of shoppers seeking protein information on product nutrition labeling.
- Sales of gluten-free foods grew almost 35% from 2009-2015, with future sales expected to exceed $2 billion by 2019.
- Trending food and cooking movements include ethnic fusion, Peruvian, fermentation, and foraging.
“Fresh” continues to be an important food-buying consideration, especially among Millennials. While all generations want information, Millennials take a big picture view when deciding what to buy; they love a good story that allows them to personally connect with a brand or product. They seek fresh, rather than processed foods; foods made with natural ingredients is one of the top food drivers for them. “Instead of stopping off at Taco Time, I’ll dip into the prepared section of my grocery store and grab lunch or a snack. I think it’s healthier because it’s fresh and not fried,” reported a Millennial shopper IDDBA interviewed for the IDDBA Engaging the Evolving Shopper: Serving the New American Appetite report.
With 30 years of credible reporting, What’s in Store is an essential dairy-deli-supermarket foodservice-bakery-cheese resource providing vital data on the retail and market trends, growth, and category changes shaping the food industry. IDDBA also offers What’s in Store Online, a collection of 150 downloadable tables, as well as white papers and trends articles.
A secondary research report, What’s in Store is developed through both interviews with industry experts and sourcing of third-party data and trends. (A complete listing of sources can be found here.)
This year’s edition of What’s in Store has a more continuous storyline to improve user efficiency and provide greater clarity for professionals needing to understand today’s retail world. Through five themes, readers gain new insights and learn about marketplace influences. In addition to Eating Trends, they are:
- The Economy & Retail Trends
- Channels & Competition
- Consumer Lifestyles
- Technology and Marketing
The themed narrative is carried into each of the product chapters: Bakery, Cheese, Dairy, and Deli. The new format, exclusive interview content, and inclusion of key insights, table interpretations, data callouts, and testimonials enables the reader to more efficiently tie back to the broader context and then dig deeper in each of the product sections.
“A growing number of consumers have made snacking a part of their daily eating routine, presenting food retailers with new opportunities to connect with shoppers,” said Eric Richard, education coordinator, IDDBA. “Fresh perimeter departments are ideal locations to showcase snacking options, given the product attributes shoppers seek, such as food that is fresh, high in protein, less-processed, and available in single-serve and on-the-go packaging.”
The purchase price of What’s in Store 2016 is $99 members, $399 nonmembers. Purchase one or multiple copies and learn more about What’s in Store 2016 and IDDBA’s collection of original research reports at iddba.org.
About IDDBA: IDDBA is a nonprofit membership organization serving the dairy, deli, bakery, cheese, and supermarket foodservice industries. Member companies enjoy many benefits and services including the annual seminar and expo, leading-edge research, training programs, management tools, and an annual trends report. For more information contact IDDBA at 608.310.5000 or visit iddba.org.
Source: International Dairy-Deli-Bakery Association™ (IDDBA)
