Classic Salads Launches Retail Line Of Organic Salads

WATSONVILLE, California (October 12, 2010) – Classic Salads, a premier supplier of gourmet baby leaf salads and specialty vegetables, is announcing their new organic salad line for retail customers at PMA Fresh Summit in Orlando, Florida. Established in 2000 by longtime Salinas Valley farmer Lance Batistich, Classic Salads has become one of the fastest growing salad processors in the industry, with 100% of its products grown in the US. Historically focused on serving the foodservice category, Classic Salads is bringing proven farming expertise, unrivaled quality, and dedication to customer service to the retail marketplace.

A key element of entering into the retail supermarket segment has been the leadership of new Vice President of Sales & Marketing, John Burge, a 20-year industry veteran holding executive positions at Fresh Express, Earthbound Farm and Taylor Farms before joining Classic Salads.

Burge explains, “With my years of experience in the salad category, I know that Classic Salads is uniquely positioned for success with our new organic line. ‘The Classic Difference’ is all about our ability to create individualized programs for our customers as a grower, processor and shipper. From custom salad blends to private label packaging, we ensure our valuedriven products exceed consumer expectations to achieve retailer success.”

The Classic Salads organic retail line includes 5 oz clamshells of Spring Mix, Sweet Baby Lettuces, Baby Spinach, Baby Romaine, Baby Arugula, Fresh Herb Mix, and a 7 oz clamshell of Romaine Heart Whole Leaves, in addition to 1 lb clamshells of Baby Spinach and Spring Mix. Retail bags of all these above varieties are also available; as well as 3 chopped romaine blends. All gourmet varieties can be packed under the Classic Salads Organic brand or private label packaging.

Source: Classic Salads