Central Market Canvassing For Cheese Votes
October 15, 2010 | 1 min to read
Central Market is hoping its patrons can muster more enthusiasm for Limburger and Gouda than they've shown for the current crop of political candidates.
The grocer is rolling out a cheese promotion tomorrow that calls upon shoppers to vote for their favorite cheeses in an online poll.
"Which cheese is your cheese?," asks a dedicated web page festooned with pseudo-campaign buttons for Asiago and Brie. "Let your voice be heard during Hail to the Cheese."
Election-themed advertisements are common in presidential election years. When voter engagement is especially high, the least-likely food and beverage brands find ways to weave electoral excitement into their campaigns: In 2008, Maker's Mark, Svedka Vodka, Ben & Jerry's, Starbucks and Krispy Kreme all came up with sales pitches that referenced voting.
To read the rest of the story, please go to: Dallas Observer.