Watsonville, CA – According to the National Retail Federation, 157 million Americans will celebrate Halloween this year spending almost $7 billion, and one-third of those celebrating plan to throw or attend a party. California Giant Berry Farms is ready to be included in the party and have their berries on the menu.
As consumers embrace fall and all of the color and celebrations that come with it, California Giant has also changed their colors and message to entice consumers to keep berries in the shopping cart and on the family menu with their Scary Berries promotion running throughout the month of October.
The Scary Berries electronic recipe booklet developed in partnership with ScharffenBerger Chocolate is packed with unique ways to dress up California Giant strawberries and chocolate into mummies, ghosts, pumpkins and more. New You Tube video https://youtu.be/bQiAU7L2wsM featuring transformations of berries into scary edible creatures will be promoted throughout social networks drawing attention to the fact that, Yes, berries are the perfect Halloween treat.
“We are really excited about this Fall promotion and look forward to the consumer feedback. Developing these fun and scary creatures has been a lot of fun as we see them all come to life on the plate and begin to get extremely positive feedback from consumers, bloggers, and the media” said Cindy Jewell, VP of Marketing.
Consumer subscribers of the company Buzz Blog received a link to the free electronic book of recipes from www.calgiant.com and the link to the You Tube video.
Additionally, trade partners that subscribe to the Trade Buzz will also receive the material as they are encouraged to keep California Giant berries prominently displayed throughout the fall season. All California Giant social media outlets, in addition to those that follow ScharffenBerger will draw attention to the new campaign offering the free material to consumers after they provide demographic information and answer a few questions about their shopping behavior and preferences.
Source: California Giant Berry Farms
